According to Antimusic.com, our favorite Little idiot Moby is geared up to release a 3-disc Deluxe edition to his newly released, isolated, tour-picture inspired Destroyed (which we reviewed upon it’s release). The marketing and thought behind the record is one obviously put together on the basis of a repackage/re-release ordeal. Normally, we wouldn’t create such a big ordeal about the re-release, but Moby already has three different editions of the record already out, making this deluxe edition, due out October 31st, 2011 look like one final attempt to rake in album sales before moving onto the next project.
This isn’t the first time Moby has used this marketing technique. 2009’s Wait For Me was released in a standard edition, deluxe edition, ambient edition, deluxe ambient edition, instrumental version of the album, several remix album releases, and an NPR inspired “Gone to Sleep/Wait For Me” single release. Since this is the second time the critically acclaimed Electronic musician is using the business model, we’d be interested in seeing how much revenue is actually achieved by spitting out records in these more than multiple types of formats, as the recording industry is still suffering from lack of physical album sales.
Regardless, it’s quite a nicely put together package and you can preview the Re-Deluxe edition of Destroyed here. It’s filled to the brim with a disc full of B-sides and a DVD of the videos released from the record, live concerts, interviews, behind the scenes features and more. According to MobyNews, the deluxe edition will also contain more than 20 new photographs, continuing the visual theme that the album originated off of.
If that’s not enough for you, sit down because I’m about to announce something you’re going to get lightheaded from because of all the excitement it’s about to induce:
LET US SING HERE FOR A NEW BEGINNING. THE ALMIGHTY IAMAMIWHOAMI HAVE BEEN COMMISSIONED TO REMIX MOBY’S TRACK “AFTER”. CAN YOU HEAR MY 10kHz SHRIEK OF EXCITEMENT????!!!
The track hasn’t been released yet, so we can’t “tell you how the story ends now,” we can tell you that the double A-side single (“After” & “The Right Thing”) will be released December 12th, 2011. We don’t think we can wait that long but will definitely be sure to post the Iam remix as soon as we get our hands on it. For now, take a listen to the Ferry Corsten Fix Remix of “After” below so that the people sitting next to you think you’re bouncing to some nice beats, and not your uncontrolled excitement for our favorite Tree Lickers to get their hands on an Electronic veteran’s track. (We’re so proud of you, Jonna & Co!!!!)
Purchase “After (Ferry Corsten Fix Remix)” by Moby @ Beatport.com
Preorder the Deluxe Edition of Destroyed at Amazon.com
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